REAL ESTATE MARKETING PRICING
Real Estate Marketing Pricing and Packages
Choose from clearly defined real estate marketing pricing packages built around common business needs. Fixed prices apply to standard scopes, “from” prices allow for expanded requirements, and larger or specialized projects are quoted after consultation.
Base prices are in US dollars. Converted prices are estimates for reference only; proposals and invoices remain in US dollars unless otherwise agreed.
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Converted prices are estimates for convenience only. All services are priced, quoted, invoiced, and payable in U.S. dollars (USD).
Website Development Packages
Both website development routes can provide a complete property marketing platform. The difference is how much is already built, how far the design and functionality need to depart from the established structure, and how the initial and monthly fees are balanced.
Growth Marketing Edge Instant Site
Managed website plan: US$149/month
A developed property website adapted to your brand, team, market, and available listing data. It provides a faster and economical route to launch through a standard customization fee and managed monthly service.
Minimum term: 12 months
- Complete property website platform
- Five customized SEO-focused launch articles
- Managed hosting, maintenance, and support
Full Brand Customized Website
Hosting and maintenance: From US$99/month
A website planned and built around distinctive branding, data requirements, content structure, workflows, or approved integrations. Development pricing is quoted according to the agreed scope, followed by a lower ongoing hosting and maintenance fee.
- Custom design and page architecture
- Specialized property data, workflows, or integrations
- Managed hosting and maintenance after launch
Compare Packages
Compare Package Inclusions
| Package feature | Growth Marketing Edge Instant Site |
Full Brand Customized Website |
|---|---|---|
| Starting point | Established property website platform | Planned around the agreed project scope |
| Branding and design | Customized within the established design system | Custom design system and page architecture |
| Pages and templates | 30 configured page and template components | Defined according to the approved proposal |
| Launch content | ✓ Five customized SEO-focused articles | Defined in the proposal |
| Market structure | Configured country, region or state, city, and area structure | Planned around specialized market requirements |
| Initial property data | One standardized import when suitable files are supplied | Import requirements assessed and quoted |
| Agent and listing dashboard | ✓ Included | Included or configured according to scope |
| Typical launch timing | Approximately 2–4 weeks after required materials are received | Based on the approved scope and project schedule |
| Hosting and maintenance | ✓ Included in the monthly plan | ✓ Included in the monthly plan |
| Minimum commitment | 12 months | 12 months |
What is not Included
- Ongoing SEO and content programmes after the included launch content
- New pages, articles, or landing pages outside the agreed website scope
- Routine listing and agent data entry after the initial setup
- Major design changes or new custom functionality
- Advertising campaign management or advertising spend
- Paid third-party platforms, licences, data services, or unusual integrations
- Repairs or development work outside the managed maintenance scope
SEO & Content Marketing Packages
Managed SEO Programs
Foundation
Best for a solo agent, focused local market, or website that needs a dependable SEO program built around one clear service, location, or audience.
Minimum term: 6 months
- 1 new search-focused article each month
- Up to 3 existing pages or listings improved
- Search monitoring, technical review, and internal linking
Consistent Growth
Best for agents and small agencies covering several client questions, neighbourhoods, services, property types, or search priorities.
- 3 new search-focused article each month
- Up to 8 existing pages or listings improved
- Monthly planning across connected search topics
Market Expansion
Best for established agencies, specialist teams, and developers with several locations, audiences, property types, services, or active campaigns.
- 5 new search-focused article each month
- Up to 15 existing pages or listings improved
- Rolling multi-topic SEO and content plan
Market Coverage
Best for larger agencies, developers, and multi-market businesses managing several active search, content, service, or property priorities.
- 10 new search-focused article each month
- Up to 30 existing pages or listings improved
- Broad rolling market and content plan
Optional Foundation Services
These services can be purchased separately or added where broader directory work or better marketing measurement is needed. They are not automatically included in the managed SEO programs above.
Directory Listings & Citation Management
Best for agents, agencies, teams, and developers that need accurate and consistent business information across important maps, directories, business platforms, and industry sources.
- Standard setup covers up to 25 priority listings
- Expanded setup covers up to 50 suitable listings
- Ongoing management: US$79/month/location
Marketing Measurement & Tracking Setup
Best for businesses that need dependable website and enquiry measurement before investing further in SEO, advertising, lead generation, or other digital marketing.
No ongoing commitment
- GA4, Google Tag Manager, and Search Console setup or review
- Key enquiry and conversion-event tracking
- Basic UTM conventions, testing, and handover summary
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Compare Package Inclusions
| Included service | Foundation | Consistent Growth |
Market Expansion |
Market Coverage |
|---|---|---|---|---|
| New search-focused content | 1 article/month | 3 articles/month | 5 articles/month | 10 articles/month |
| Existing pages or listings improved | Up to 3/month | Up to 8/month | Up to 15/month | Up to 30/month |
| Search monitoring and technical review | ✓ Included | ✓ Included | ✓ Included | ✓ Included |
| Internal linking improvements | ✓ Included | ✓ Included | ✓ Included | ✓ Included |
| Selective local listing & citation work | As relevant | As relevant | As relevant | As relevant |
| Property-listing SEO monitoring | ✓ Included | ✓ Included | ✓ Included | ✓ Included |
| SEO planning | Focused quarterly priorities | Monthly connected-topic planning | Rolling multi-topic plan | Broad rolling market plan |
| Reporting and recommendations | ✓ Included | ✓ Included | ✓ Included | ✓ Included |
What is not Included
Package pricing does not include:
- Major website repairs, restructuring, redesign, or custom development.
- Dedicated directory setup, systematic citation cleanup, or ongoing directory management beyond selective local SEO work.
- Marketing Measurement & Tracking Setup where analytics, tag management, or conversion tracking needs to be established or rebuilt.
- Paid advertising, sponsored placements, or media spend.
- Professional translation or independent legal, financial, tax, immigration, or regulatory review.
- Paid third-party research tools, data sources, images, licences, or publishing platforms.
- New landing pages or website sections outside the agreed monthly scope.
- Property, development, or market information that the client has not supplied or approved.
- Work exceeding the monthly content and existing-page limits of the selected program.
Unusual technical work, additional content, translation, professional review, and other requirements outside the selected program are discussed and quoted before proceeding.
Lead Nurturing Packages
Choose the level of follow-up support that fits your database, team, and sales process. Lead Nurturing packages combine initial setup with ongoing management so leads, past clients, and referral contacts receive more consistent and useful follow-up. A separate communications foundation is also available where business telephone, messaging, and enquiry tracking need to be established first.
Lead Management Packages
Lead Nurturing Essentials
Ongoing: US$195/month
A practical starting point for individual agents and smaller databases that need organized follow-up without a complicated system.
- Up to 1,500 contacts
- One to two active follow-up workflows
- Up to two lead sources and two users
Managed Lead Nurturing
Ongoing: US$495/month
More complete management for agents and teams that want lead capture, follow-up, segmentation, and communication working together.
- Up to 7,500 contacts
- Email and WhatsApp follow-up workflows
- Testing, reporting, training, and up to five users
Advanced Lead Nurturing & AI Automation
Ongoing: From US$795/month
For larger teams, brokerages, and businesses that need more advanced lead management, AI-assisted conversations, qualification, appointment booking, routing, reporting, and integrations.
- 7,500+ contacts and custom pipelines
- Multi-agent routing, lead scoring, qualification, and leakage alerts
- Advanced automation, Conversation AI, reporting, and integrations
Communications Foundation
Business Communications & Call Tracking Setup
For businesses that need the communications infrastructure established before broader lead nurturing or marketing automation begins.
Where the same communications setup is required as part of a Lead Nurturing implementation, the work is not charged twice. Any additional setup beyond the standard scope is discussed before proceeding.
No ongoing commitment
- Dedicated business telephone number configuration
- Call routing and voicemail setup
- Messaging connections
- Call and enquiry tracking
- Foundation for later lead-nurturing and automation workflows
Standard pricing covers most individual agents, teams, and single-location businesses. Additional locations, platforms, languages, larger contact databases, and higher response volumes may require additional quoted work.
Compare Packages
Compare Package Inclusions
| Included service | Essentials | Managed | Advanced |
|---|---|---|---|
| Contact capacity | Up to 1,500 | Up to 7,500 | 7,500+ |
| Sales pipelines | 1 pipeline | Up to 2 pipelines | Multiple or custom |
| Lead sources | Up to 2 | Up to 6 | Defined by scope |
| Active workflows | 1–2 workflows | Up to 5 workflows | 6+ or custom workflows |
| Email and WhatsApp workflows | Core follow-up | ✓ Included | Custom and expanded |
| Conversation AI | — | — | ✓ Where appropriate |
| AI-assisted lead qualification | — | — | ✓ Where appropriate |
| Automated appointment booking | — | ✓ Standard workflows | Advanced or custom |
| Multi-agent assignment and routing | — | — | ✓ Included |
| Lead scoring and leakage alerts | — | — | ✓ Included |
| Human handoff workflows | Basic | ✓ Included | Advanced or custom |
| Testing, reporting, and training | Basic handover | ✓ Included | Advanced reporting |
| Users | Up to 2 | Up to 5 | Unlimited |
| Voice AI / AI Receptionist | — | — | Optional quoted add-on |
What is Not Included
Package pricing does not include:
- Material email, SMS, WhatsApp, telephone, AI, and other communication usage charges, plus CRM, messaging, and other third-party provider fees unless specifically stated as included.
- Major database cleanup, data correction, or contact validation beyond the agreed setup scope.
- Purchased contact lists or the addition of contacts without suitable permission.
- Legal or regulatory review of consent, privacy, or messaging requirements.
- Manual sales calls, personal agent follow-up, transaction management, or other work outside the agreed automation scope.
- Custom development or integrations outside the selected package.
- Work exceeding the contact, pipeline, lead-source, workflow, user, or other limits of the selected package.
Recurring services continue month-to-month after the initial term and may be cancelled with 30 days’ written notice. Setup fees become non-refundable once work begins.
We review current third-party costs when we prepare a recommendation or proposal. Any estimates are based on provider rates available at that time. Provider pricing, regional or carrier charges, included allowances, and similar costs may change, and actual usage is charged at the applicable rates incurred.
Optional Voice AI / AI Receptionist
Voice AI can be added to an Advanced Lead Nurturing & AI Automation system where telephone automation makes business sense. Potential uses include answering inbound inquiries, gathering basic lead information, responding to approved common questions, booking appointments, routing calls, and handing conversations to a team member.
Voice AI configuration, management, and any additional workflow requirements are quoted according to scope. Related AI, telephone, messaging, and other provider usage charges are additional.
Reviews & Reputation Management Packages
Begin with a one-time profile setup, run a focused review campaign, or choose ongoing reputation management. The right package depends on the profiles you use, your eligible client records, the number of locations or agents involved, and the level of monitoring and response support required. Review requests should also follow the rules of the platforms involved. Google’s review best practices allow businesses to ask genuine customers for reviews but prohibit offering incentives in exchange for reviews.
Reputation Foundation Setup
For an agent, team, agency, or developer that needs accurate business profiles and a practical system for requesting, monitoring, and responding to reviews.
- Profile and reputation audit
- Google Business Profile and Bing Places setup or cleanup
- Review links, request templates, and response guidelines
Review Growth Campaign
For an established agent, team, agency, or developer with an eligible past-client list that has not consistently asked clients for reviews.
- Email and WhatsApp review-request sequences
- Follow-up reminders, monitoring, and response support
- Campaign results summary
Managed Reputation
Ongoing: US$295/month
For agents, teams, agencies, and developers who want review requests, platform monitoring, response drafting, issue alerts, and reporting handled continuously.
- Scheduled review-request campaigns
- Monitoring, response drafting, and issue alerts
- Profile updates, monthly reporting, and recommendations
Compare Packages
Compare Package Inclusions
| Included service | Foundation Setup |
Review Growth Campaign |
Managed Reputation |
|---|---|---|---|
| Profile and reputation audit | ✓ Included | Campaign readiness review | ✓ Included |
| Google and Bing profile setup | ✓ Included | — | As required |
| Review links and request messages | Templates and direct links | Email and WhatsApp sequences | Scheduled campaigns |
| Campaign execution | — | One campaign | Ongoing campaigns |
| Review monitoring | Handover process | During the campaign | Ongoing monitoring |
| Response support | Response guidelines | Campaign response support | Ongoing response drafting |
| Issue alerts and profile updates | — | Campaign issues | ✓ Included |
| Reporting | Handover checklist | Campaign results summary | Monthly reporting |
What is not Included
Package pricing does not include:
- Multiple locations, additional agent profiles, or platforms beyond the agreed scope.
- Large contact-database cleanup, validation, or campaign preparation.
- Additional campaign waves beyond the included Review Growth Campaign.
- Paid review-platform subscriptions, messaging charges, or other third-party fees.
- Professional translation or independent legal, privacy, or regulatory review.
- Guaranteed ratings, positive reviews, review volume, or review removal.
- Writing, purchasing, or publishing fabricated reviews or testimonials.
- Resolution of underlying client-service, transaction, legal, or operational disputes.
Additional locations, profiles, platforms, campaigns, languages, contact volumes, and requirements outside the selected package are reviewed and quoted separately.
Email Marketing Packages
Start with database preparation or reactivation when the foundation needs work, then select an ongoing campaign frequency that matches your audiences, available content, market activity, and capacity to respond. Technical setup also affects email deliverability. Google’s Gmail sender guidelines require email authentication such as SPF or DKIM for senders to personal Gmail accounts, with additional authentication requirements for higher-volume senders.
Setup and Reactivation
Database & Program Setup
For businesses with a usable database that need the sending, segmentation, template, tracking, and campaign structure put in place before regular campaigns begin.
- Database, contact-source, and consent review
- Sender authentication, platform, and template setup
- Initial segmentation and campaign plan
Database Reactivation
Bring an older or underused database back into active marketing through careful review, cleanup, segmentation, and staged re-engagement.
- Database audit, cleanup, and validation where required
- Segmentation and contact-status review
- Two-to-three-email re-engagement sequence
Compare Packages
Compare Package Inclusions
| Included service | Database & Program Setup |
Database Reactivation |
|---|---|---|
| Database and contact-source review | ✓ Included | ✓ Included |
| Database cleanup | Basic cleanup | Expanded cleanup |
| Initial segmentation | ✓ Included | ✓ Included |
| Sender authentication and platform setup | ✓ Included | Where required |
| Reusable email template | ✓ Included | Where required |
| Unsubscribe, suppression, and reply routing | ✓ Included | Reviewed and updated |
| Email campaign sequence | Initial campaign plan | 2–3 re-engagement emails |
| Staged sending and results review | — | ✓ Included |
What is not Included
Setup and reactivation pricing does not include:
- Substantial manual database correction, record-by-record research, or specialist data migration.
- Large, fragmented, or poor-quality databases requiring work beyond the agreed cleanup scope.
- Email-address validation or data-cleansing services beyond the included allowance.
- Email-platform subscriptions, validation services, CRM charges, or other third-party fees.
- Custom CRM, website, form, API, or platform integrations.
- New landing pages, website sections, lead forms, or major website repairs.
- Professional translation or independent legal, privacy, consent, or regulatory review.
- Ongoing newsletters or campaigns after the setup or reactivation project is complete.
Additional database cleanup, validation, migration, integration, and platform requirements are assessed and quoted after the initial database review.
Ongoing Email Management
Managed Email — Monthly
A practical starting point for agents and teams that want one professionally managed newsletter or campaign each month.
- 1 managed email campaign each month
- Audience selection, copy, preparation, and testing
- Deployment, reporting, and recommendations
Managed Email — Active
For teams with several active audiences or enough useful content and market activity to support two planned campaigns each month.
- 2 managed email campaigns each month
- Campaign-calendar and enhanced audience planning
- Copy, testing, deployment, recommendations and reporting
Managed Email — Frequent
For active teams, brokerages, developers, and property marketers that need a steadier email calendar across several audiences and priorities.
- Up to 4 managed email campaigns each month
- Multi-campaign calendar and segment planning
- Copy, testing, deployment, and reporting
Compare Managed Email Programs
Compare Package Inclusions
| Included service | Managed Monthly |
Managed Active |
Managed Frequent |
|---|---|---|---|
| Managed campaigns | 1/month | 2/month | Up to 4/month |
| Audience and segment selection | ✓ Included | ✓ Included | ✓ Included |
| Campaign-calendar planning | Monthly campaign | Two-campaign calendar | Multi-campaign calendar |
| Email copy and content assembly | ✓ Included | ✓ Included | ✓ Included |
| Template preparation and testing | ✓ Included | ✓ Included | ✓ Included |
| Scheduling and deployment | ✓ Included | ✓ Included | ✓ Included |
| Reporting and recommendations | ✓ Included | ✓ Included | ✓ Included |
| Included email sends | 10,000/month | 10,000/month | 10,000/month |
What is not Included
Package pricing does not include:
- Substantial database cleanup, manual record correction, or specialist data migration.
- Database validation beyond the agreed setup or reactivation scope.
- Email-platform subscriptions, premium template charges, validation services, or other third-party fees.
- More than 10,000 email sends per month without the additional volume charge.
- New websites, landing pages, forms, CRM systems, or major integration work.
- Professional translation or independent legal, privacy, consent, or regulatory review.
- Property photography, video production, premium stock media, or other major creative production.
- Personal lead follow-up, WhatsApp nurturing, sales calls, appointment handling, or transaction management.
- Campaigns exceeding the monthly frequency of the selected managed programme.
Database preparation, validation, third-party services, additional sending volume, integrations, and work outside the selected programme are reviewed and quoted separately. Personal lead follow-up and WhatsApp communication remain part of Lead Nurturing rather than Email Marketing.
FREE MARKETING ASSESSMENT
Not Sure Where Your Marketing Budget Should Go?
Use our free Real Estate Marketing ROI & Opportunity Calculator to see where additional marketing investment may produce a worthwhile return, where improvements should come first, and which services may not make sense for your business yet.
Takes about 4–6 minutes. No contact information required to see your results.
Currency Information: All VantEdge Growth Marketing prices are established in U.S. dollars (USD). Prices displayed in other currencies are approximate conversions provided for informational convenience only and may change as exchange rates change. Converted amounts do not constitute a price quote in that currency. All proposals, agreements, invoices, and payments are denominated in USD unless VantEdge Growth Marketing expressly agrees otherwise in writing.
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Social Media & Paid Advertising Packages
Social media management and paid advertising can be used separately or combined. Choose social media support to maintain a consistent presence, paid advertising to reach defined audiences and campaign objectives, or connect both services when ongoing visibility and paid promotion need to work together.
Paid Advertising Packages
Paid advertising management is separate from advertising spend. You control and pay the media budget directly, while VantEdge manages the agreed campaign structure, tracking, testing, optimization, and reporting.
Focused Campaign
Management: US$395/month
A focused starting point for one advertising platform, one primary objective, and a controlled monthly media budget.
Media-spend range: Up to US$1,500/month
Growth Campaign
Management: US$595/month
For businesses running a broader campaign structure or investing more heavily in one primary advertising channel.
Media-spend range: Up to US$4,000/month
Multi-Channel Growth
Management: US$895/month
Coordinate paid search and paid social for campaigns that need to reach prospects across different stages of the property decision.
Combined media-spend range: Up to US$7,500/month
Scale / Brokerage / Development
Management: 12% of monthly ad spend
Minimum management fee: US$995/month
For larger advertising programmes, brokerages, developments, multi-market campaigns, or accounts with higher monthly media budgets.
Final scope: Quoted
Advertising spend is additional. Clients pay the advertising platforms directly. VantEdge management fees cover the agreed campaign planning, setup, tracking, testing, optimization, and reporting—not the media budget itself.
Effective advertising also depends on measuring what happens after someone clicks. Google Ads conversion tracking can measure valuable actions such as enquiries, sign-ups, purchases, and phone calls so campaign performance can be evaluated against business results.
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Campaign
Campaign
Growth
Development
- Advertising spend paid to Google, Meta, or another advertising platform.
- New websites, landing pages, forms, CRM systems, or major tracking repairs.
- Professional photography, filming, animation, or advanced video production.
- Premium stock media, music, fonts, templates, or other creative licences.
- Influencer fees, sponsorships, advertorials, or paid publisher placements.
- Sales calls, manual lead follow-up, appointment handling, or transaction management.
- Professional translation or independent legal, regulatory, or advertising-compliance review.
- Campaigns, platforms, markets, or creative production outside the selected management scope.
Advertising spend remains under the client’s control and is paid directly to the advertising platforms. Additional creative work, landing pages, integrations, and expanded campaign requirements are quoted separately.Social Media Packages
Social Presence Setup
Establish or improve the social profiles your business needs with consistent branding, dependable account access, and the connections required for ongoing publishing.
Content Distribution — VantEdge Site
Keep useful website content working beyond search by automatically distributing approved material from a compatible VantEdge-managed website.
Content Distribution — External Site
Ongoing: US$149/month
Connect a compatible existing website to a managed social publishing process without rebuilding the website solely for social distribution.
Managed Social Presence
Ongoing: US$495/month
For businesses that need more than automated distribution, combining approved website content with original social posts and ongoing management.
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Setup
Distribution
Distribution
Presence
Package pricing does not include:
Additional profiles, advanced creative production, daily engagement, and work outside the selected package are reviewed and quoted separately.